Happy Sunday. Today, I wanted to talk about book reviews and how you can use them in your marketing strategy as a self-promotional tool. Now, writers are different than marketers, that's why it's my goal to teach you to be both. True dedicated writers aren't about self promotion, they are about the craft (at heart) and they write for a variety of reasons. I'm not saying good writing won't sell itself, don't get me wrong. What I'm saying is most writers are uncomfortable wtih self-promotion.
True marketers are shameless when it comes to self promotion (trust me on this one). So, as writers and marketers we have to find a way to balance the two.
So, let's take a review on
for example. Since I'm using myself as the example here, I'm going to post a review of MOD's 2nd book: How to Use the Power of Your Brand.
The reviewer (Roxanne Bland who rated MOD 4 out of 5 stars) said the following:
Jennifer Fusco does a great job advising readers about the various ways to market yourself to the reading public without taking too much away from an author's writing time. She writes in an engaging style that to some might seem flippant, but it was obvious to me that she's deadly serious. Some of the suggestions she made were a little confusing to me, so I'll have to go back and re-read, which is why I'm giving it four stars. All in all, one of the most useful marketing publications I've read since I've begun exploring this subject to sell my soon-to-be published book.(http://www.goodreads.com/book/show/12988834-market-or-die)
Not only did I respond to Ms. Bland's comments on goodreads, but my next step will be to thank her publically via Facebook and Twitter calling attention to the review and the reviewer. Now, what we hope is that Ms. Bland will see my acknowlegement via social media and respond in kind. This keeps the dialogue going, keep my book and its title in the forefront of the conversation and gives others the opportunity to join the discussion.
So, once you get a review of your work, be sure to take it one step further and turn it into a self promotional tool. I caution you to becareful of how you position your message. Make sure you are giving true thanks and do not turn it into a "yay for me" message. Boastfulness is not attractive.
So guys, think you can do it?