Happy Sunday. Today's marketing lesson centers around advertising and the keys to making a sucessful ad. There's one golden rule in advertising. If your audience remembers the ad, but doesn't remember the product, you've failed.
Now, there are millions of great ads out there, but only a few that I remember both the ad and the product the ad was selling. The biggest one that comes to mind is the Snickers TV ad that featured Betty White playing football. The concept a group of guys razzing a teammate for playing poorly and his teammate says, "You're playing like Betty White out there," until the player eats a Snickers then becomes himself again. The tagline, "You're not you when you're hungry."
What we as writers can learn from this piece of advertising is this. MAKE IT MEMORABLE. Know I know we all don't have budgets to advertise on TV however, some print and online advertising can be affordable. Make your ads interesting enough to the reader so that it will get their attention. (A book cover with an ISBN number running across it IS NOT interesting) Jazz it up. Don't be afraid to tell the reader why they're going to like your book. And, don't forget to direct them to where to buy it.
So, Any thoughts out there about advertising? I've advertised in both the RWR Report, an RWA Magazine as well as an upcoming digital ad, I'm placing on www.smartbitchestrashybooks.com.
What's worked or hasn't worked for you?